Case Study
Brane Audio
The Sound of Innovation
After developing an innovative speaker technology that can reproduce subwoofer notes within a portable smart speaker, Brane Audio wanted to bring this new audio category to the masses. Pushstart worked in establishing a form for the technology to take shape and in building a full brand experience that could highlight their unique position.
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Team
Industrial Designers
Brand Strategist
UX/UI Strategist + Designers
Electrical Engineering
Mechanical Engineering
Outcome
The finalized brand language boasts high energy and sleek sophistication. The speaker's oval shape is used as as a core visual motif, symbolizing the speaker as a conduit to the closest thing to live music that a listener can replicate at home. Vibrant neon paired with energetic lifestyle imagery echo the feeling of being in the crowd—a listening experience so rich that "you just have to hear it" is the only way to describe the feeling of Brane's power.
Skills Used
Research + Stakeholder Interviews
Brand Development
User Interface Assessment
Industrial Design
Manufacturing Alignment
