Use of vape is skyrocketing among young people. In this project, I have designed a whole conceptual branding for a e-cigarette brand, Puff. Puff is a brand identity concept of an electronic cigarette retailer offering a fruity selection of vape + CBD products. In this project, I positioned Puff as a fun and playful focused concept in the world of vaping. I wanted to build Puff s’ image as a edge provider of premium high-quality vaping and CBD products, to spread the message about using vape is joyful.
I created a cohesive identity that perfectly aligns with Puff's ideal customers, the youth group.The identity is fun and bold, allowing the custmer to set themselves apart from other boring competitors. The creative expression through the combination of symbol and sharp color, each glass symbol representa one flavor.
Graphic designer: Waki Huang
Email: wakihuang0609@gmail.com
Instagram: petitfox.studio
