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    Brief: In Hamburg the small bicycle shop“Big LeBIKESki” is very special. It is a bike shop for general customers and a workshop for trendsetter… Read More
    Brief: In Hamburg the small bicycle shop“Big LeBIKESki” is very special. It is a bike shop for general customers and a workshop for trendsetters. The aim was to create a logo that fits ALL kind of bike enthusiasts – from the kid over the hipster to the senior. Idea: A logo which doesn’t only create an image for the “Big LeBIKESki” store, but the whole “Big LeBIKESki”–Community. Solution: We created a modular logo system, which offers unlimited possibilities of different logo variations.Every bike fan now is able to become a “Big LeBIKESki” with his own face,his own bike, his own logo! “Big LeBIKESki” – Bikes like me. Involvement: Via Facebook, our fans were invited tosend us photos of their faces and their bikes. In reward they got an individual logo, which was published during our Christmas promotion “Big LeBIKESki Adventski”. Additionally each participant had the chance to win t-shirts and posters. Currently the community is still growing. Each month we announce“The Big LeBIKESki of the Month” for doing special, funny or stupid thingsaround the bike shop. Credits: Client: Christian Biskup, Ennio Manthey, Ulrich Weitzel GbR, Big LeBIKESki Concept, Art Direction & Design: Jan Berg – http://www.janberg.com Print Production: Manuel Ganz, Ganz Drucktechniken GmbH – http://www.ganz-net.com Sound Design: Philipp Feit, German Wahnsinn GmbH – http://www.germanwahnsinn.de Read Less
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