Workland
Brand identity
Professional Consulting & HR Services office located in the coastal city of Nafplio, in Southern Greece. I was commissioned to design the logo and visual identity for the company. The logo is a one-line drawing of the letter W, representing a path, a route and some kind of thick outline of a landscape. All this coincides with the central idea, the "journey" of a career, metaphorically and as an empirical process. The calm and smooth color palette comes to form a friendly and warm character, since the company operates in a sunny place. Colors also aim to evoke hope and security. Patterns and various compositions were created using the repetition of the logo and some shapes that derived from the logo. ID color variations and placement combinations were blended to create a vibrant and playful brand.
