This design was created for an amazing tutor, Sofia. She helps schoolkids to pass the Russian grammar exam to become university students. I was working on social media posts and visuals for targeted advertising.
I developed a visual strategy for showcasing reels on the Instagram profile.
The main goal was to make them stand out from other content while also aligning with the overall style. I utilized light colors and clear lettering to allow people to easily find the necessary information.
I did a significant job creating various illustrated highlights for important information.
To reach different audiences, we tested various visual styles and color schemes.
Here are some examples of them.
