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    The Sanskrit term “Sangat” indicates the people, the disciplines and the cultures who share the same noble ideals: freedom to be and express them… Read More
    The Sanskrit term “Sangat” indicates the people, the disciplines and the cultures who share the same noble ideals: freedom to be and express themselves, unconditional love for themselves and the world. The symbol we projected for the Wellness Centre Sangat is the initial letter of the name, composed of two shapes which blend together into a circle, metaphor of balance between body and mind, which is the means and the purpose at the same time to reach the Sangat, i.e. the universal harmony and balance with the whole. We designed an uppercase typeface, light and with minimal contrasts, whose linearity is interrupted by the enlargment of some stems' terminals in order to express concepts like harmony, synergy, nature, but also elegance, excellence and quality. These concepts have been reinforced by choosing a warm colour, a very natural-looking paper and a special finishing of the print. Read Less
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Premessa
Il termine sanscrito “Sangat” indica l’insieme di persone, discipline e culture, che condividono gli stessi nobili ideali: la libertà di essere e di esprimersi, l’amore incondizionato verso se stessi ed il mondo.
 

Introduction
The Sanskrit term “Sangat” indicates the people, the disciplines and the cultures who share the same noble ideals: freedom to be and express themselves, unconditional love for themselves and the world.
 
 

Symbol design
Il simbolo che abbiamo progettato per il Centro Benessere Sangat è l’iniziale del nome composta da due forme che si fondono all’interno di un cerchio, metafora di equilibrio tra mente e corpo, che è di fatto il mezzo, ma anche il fine per il raggiungimento del Sangat, ossia l’unione universale, l’equilibrio con il tutto.
 
The symbol we projected for the Wellness Centre Sangat is the initial letter of the name, composed of two shapes which blend together into a circle, metaphor of balance between body and mind, which is the means and the purpose at the same time to reach the Sangat, i.e. the universal harmony and balance with the whole.
 
 
Typeface design
 
 
Abbiamo disegnato un carattere tipografico maiuscolo, leggero, con dei minimi contrasti, la cui linearità viene interrotta dall’allargamento dei terminali di alcune aste, per esprimere concetti quali armonia, sinergia, natura, ma anche eleganza, eccellenza, qualità.
Questi concetti sono stati rinforzati dalla scelta di un colore caldo, di una carta dall’aspetto molto naturale e dalle nobilitazioni degli stampati.
 
We designed an uppercase typeface, light and with minimal contrasts, whose linearity is interrupted by the enlargment of some stems' terminals in order to express concepts like harmony, synergy, nature, but also elegance, excellence and quality.
These concepts have been reinforced by choosing a warm colour, a very natural-looking paper and a  special finishing of the print.
 
 
Logo design
 
x = distanza minima da mantenere da altri elementi grafici.
 
x= minimal distance to be kept from other graphic elements.
 
 
Main colour
 
Secondary colours
 
 
Colour combinations
 
 
 
Minimal dimension
 
 
 
Font to be used
 
 
Branding (3D Render)
 
 
Print Design (Photos)
 
 
Photos of the Wellness Center.
 
Winner of Branding Category. Behance Portfolio Reviews Verona 2014.
 
 
 
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