SWAN LAKE by Mark Gmehling for Photoby
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Illustration
This third visual from our "campaign" by Mark Gmehling, depicts the famous Russian ballet Swan Lake composed by Pyotr Tchaikovsky with Mark’s trademark twist :) Swan Lake, composed in 1875-1876 and originally staged by the world famous Bolshoi Theater in Moscow, was fashioned on Russian folk tales and tells the tragic story of Odette, a princess turned into a swan by an evil sorcerer’s curse.  The visual shows the ballet’s finale as tragic lovers Siegfried and Odette ascend into the heavens together.  Mark has filled the visual with so many delightful details that it demands a closer look.

 
Agency: Proximity BBDO
Art Director: Magdalena Kramer
Copywriter: Kamil Redestowicz
CGI / Illustration: Mark Gmehling
a VERY rough sketch from Magda & Kamil ;) We wanted to give Mark as much creative freedom as possible. 
first rough sketches by Mark Gmehling
some character sketches from Mark - showing Siegfried & Odette
first render of Siegfried & Odette and below some close ups from the final visual:
are those pussy riot swans?! 
"We want to illustrate your best ideas". Self promotion visual created by Mark Gmehling in co-operation with BBDO Proximity Warsaw for Photoby. To be published in the upcoming Luerzer's Archive 02/14.
SWAN LAKE by Mark Gmehling for Photoby
358
4773
14
Published:

SWAN LAKE by Mark Gmehling for Photoby

The visual is part of our self promotion “campaign” published in Lurzer’s Archive (international edition) and aimed at the Russian advertising ma Read more
358
4773
14
Published:
Copyright Info

Attribution, Non-commercial, No Derivatives

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