Ebook design for LinkedIn’s Gender Insights Report.
The Gender Insights Report by LinkedIn Talent Solutions is an analysis of billions of interactions between companies and candidates. The report aims to make meaningful gains towards a thoughtful, data-driven recruiting strategy for achieving gender parity.
The ebook design needed to align with LinkedIn’s distinctive branding but also have a unique visual style. To achieve this, we needed a design solution that had an individual look and feel and was also thoughtful about gender diversity.
I embraced the LinkedIn illustration library to give the ebook a more individual look. Illustrations are featured throughout the book, interacting with data points to create a stylised set of infographics. I looked to highlight illustrations that portrayed different dynamic workplaces that thoughtfully symbolise gender diversity. All this combined gave the ebook a unique look and feel to previous documents that were more dependent on photography to support their stories.
