Identity, Web, Freelance project
Identity for an architecture, couture and photography project established by young Hungarian fashion designer Dóra Kelemen and photographer Tamás Réthey-Prikkel. The assignment includes units such as: logotype, logomark, custom typeface, website.
KAPULEKOLLECTIVE is a collaborative approach exploring the theme of structure, a visual remix of the creations of three different art forms – fashion design, architecture and photography.
I merged the Greek Sigma with a circle. The Greek letter Sigma represents summation, circles commonly represent unity, a wholeness, a closed unit, a capsule.
I also designed a custom typeface by intersecting typefaces as they criss-crossing different fields: fashion with architecture. I chose Helvetica for architect and Didot for fashion.