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BACKSTAGE: SAG Awards 2023 covers

Typography
BACKSTAGE MAGAZINE COVERS
SCREEN ACTOR'S GUILD AWARDS GUIDE SPECIAL ISSUE

Backstage commissioned Made Up Studio to create a series of 6 covers for their annual SAG Awards issue, covering film & TV and various subcategories. The artwork was sketched in pencil, then flat type was created in vector, which was then used to create 3D type in Cinema 4D, and finalised in Photoshop. 

Big thanks to Design Director Ian Robinson!
BACKSTAGE: 2023 SAG AWARDS FILM GUIDE
01 / SKETCH CONCEPT
Undulating, flowing type, emerging from film reel.
02 / SKETCH DEVELOPMENT
Type follows a single reel that folds across the cover.
03 / FLAT TYPE
Bespoke type created to be used as basis for 3D.
04 / 3D DEVELOPMENT
Had a great time creating this in Cinema 4D.
05 / COLOUR EXPLORE
I was originally aiming for a classic monochromatic/realistic film strip aesthetic, but colour lent it a nice abstracted feel.
06 / FINAL ART
3 client-led colourways, used as final artwork for the print.
07 / PRINT
Ta da!
BACKSTAGE: 2023 SAG AWARDS TV GUIDE
01 / SKETCH CONCEPT
Undulating, flowing type, emerging from TVs, using the same approach as the film covers.
03 / FLAT TYPE
Bespoke type created to be used as basis for 3D.
04 / 3D DEVELOPMENT
Lots of Cinema 4D fun!
05 / COLOUR EXPLORE
Various textures, colours and finishes.
06 / FINAL ART
3 client-led colourways, used as final artwork for the print.
07 / PRINT
Boom!
Thanks for looking! I hope you enjoyed this project - I certainly did. 

For latest work, WIPs, experiments etc, find me on Instagram here.  

Cheers, 

Charles
BACKSTAGE: SAG Awards 2023 covers
Published:

BACKSTAGE: SAG Awards 2023 covers

Published: