Overview
Industry: NGO/Charity
Brand Identity Project
Abba Foundation is an NGO in the Lagos area started in 2022 by two women with a mission to support and
empower widows and children in the community.
empower widows and children in the community.
We understand that the loss of a spouse can be a difficult and overwhelming experience, and we believe that no one should have to face it alone.
We named our organization after the concept of God as a loving and caring father, and we strive to embody this compassion and kindness in all of our efforts.
Service
. Charity Services
. Social Support Services
. Resource provision
. Financial planning
. Legal assistance
. Counseling and Support
. Guidance
Features and Benefits
. Economic empowerment
. Social support
. Healthcare and education
. Legal support
. Advocacy and awareness-raising
. Lasting Impact in the lives of Widows
The Mission
To provide essential resources and support to widows and children in the community, creating a supportive and caring community that helps widows to find hope and purpose in the wake of loss.
To provide essential resources and support to widows and children in the community, creating a supportive and caring community that helps widows to find hope and purpose in the wake of loss.
The Onliness Statement
ABBA Foundation is the only charitable Foundation that provides essential support and resources for Widows, Children, Donors, individuals and Corporations Lagos (Nigeria) who want compassion, community, accountability & integrity in the wake of loss.
TARGET AUDIENCE
Gender, age brackets, lifestyle, needs
Mainly Widows
Donors
Individuals
Corporations
healthcare providers
local schools and educational institutions
policy makers and decision makers
advocacy groups
Competitors:
Brand Attributes:
Brand Archetype:
An archetype is specified for ABBA FOUNDATION that would align the brand with its personality enabling it to connect emotionally with its target audience, increasing engagement and loyalty to your brand.
ABBA FOUNDATION is a CAREGIVER
Loves service
Desire: To protect from harm
Values: compassion, generosity, responsibility, fairness, communication
Brand voice: Caring, Warm and reassuring
Brand promise: Empathy
brand communication: how can we help?
colors: blue (Trust), turquoise (serenity)
Goal: they will show you how to take care of yourself
Fears: Selfishness
Example Brands:
UNICEF, Volvo, Johnson & Johnson, P&G
The Concept
A pair of hands reaching out to embrace a heart, symbolizing the care and support provided by the charity.
This concept conveys the compassionate and supportive mission of the charity.
A pair of hands reaching out to embrace a heart, symbolizing the care and support provided by the charity.
This concept conveys the compassionate and supportive mission of the charity.
Ese!
Thank You!
(Please appreciate if you enjoyed the project)
(Please appreciate if you enjoyed the project)
