In this motion design, my aim was to get a message across; that of the dangers of smoking. I wanted to create a sad atmosphere, from the beginning, that you only understand at the end. There is a big contrast between the rather sweet and cheerful exterior and the hellish interior of his lung. In fact, the fall of the ashes makes us fall into his lungs and refers to the expression "the descent into hell". Then, we have a bus stop called "addiction" which signifies the stage the character has reached in his smoking. Also, at the end, the arrival of the bus tells us which stop it is heading for: "next stop cancer". The character gets on this bus, then a dead leaf falls from his tree and lands in his place; there is then an allegory of death, letting us know his next fate. I used Adobe After Effect, Adobe Animate and Adobe Illustrator.