Rebranding DEKA
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This project involved recreating the old ‘DEKA’ brand name into something new. This included creating a set of branding material to develop and relaunch DEKA to fit within a contemporary market position.
DEKA is a high fashion New Zealand label, which offers an exclusive range of everyday clothing. DEKA entices independent and sophisticated women aged between 20-30 who want to wear effortlessly layered garments. DEKA values their individual designs and provides their audience with quality clothing that stands strong in
the market.
Brand Guidelines
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Online Store
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