Chaos and Pain Branding Segementation & Label Design
Chaos and Pain is a mid sized sports supplement company. The labels and packaging are heavily influenced by the hardcore scene. Sample packs were also created to distribute to our potential customers.
Copy was supplied by Jamie Lewis, Co-Owner of Chaos and Pain, LLC.
The significant challenges if this project included:
Space alloted for copy, the creation of supplement facts panels, and creating designs that would fit the existing single product they had: Cannibal Inferno.
Project Expansion: Branding Segementation
Several other product lines were later released, causing a need to establish separate branding that would convey the reliability of the parent company's products, retain cohesive messaging, and continue to provide visually impactful design.