Creative Statement
The use of prescription medications as a response to physical and psychological problems— when they may only provide a temporary solution to deeper problems—suggests that society as a whole fails to recognize the complex risks and distortions bound up in our relation to ‘legal’ drugs. The pressing need to challenge the truth where prescription and over-the-counter medications is concerned led us to base our campaign around the simple question:
RIGHT DOSE? WRONG DOSE? OVERDOSE?
The use of prescription medications as a response to physical and psychological problems— when they may only provide a temporary solution to deeper problems—suggests that society as a whole fails to recognize the complex risks and distortions bound up in our relation to ‘legal’ drugs. The pressing need to challenge the truth where prescription and over-the-counter medications is concerned led us to base our campaign around the simple question:
RIGHT DOSE? WRONG DOSE? OVERDOSE?
The campaign required posters that reflect the four key objectives for the audience to understand and be aware of the dangers of drug overdose and that anyone is at the potential risk. Four posters were developed with a different person in each poster to acknowledge that anyone from a young female to an elderly male can be at risk of drug overdose. The posters will break down the stigma of a typical drug user and bring forward that drug overdose is not a dead issue with hard hitting information and statistics about drug overdose that people are not aware of.
Photo depicts a middle aged women who may be a potentional risk of drug overdose.
Photo depicts a workman who may be a potentional risk of drug overdose.
Photo depicts an elderly man who may be a potentional risk of drug overdose.
Photo depicts young woman who may be a potentional risk of drug overdose.
Posters displayed at certain locations with high exposure to a wide range of demographic, eg. main train stations, CBD.
