Home-Fix is provider of Do-It-Yourself home improvement solutions.
Problem: Busy adults nowadays readily seek the help of technicians when something in their house breaks down. They do not know their house well enough to fix it.
Solution: Show how Home-fix products can allow them to customize their homes to the utmost convenience.
Approach: Exaggerate how living comfortably can be through building a space with everything within reach around themselves.
Print
One can create their own circle of comfort in their own home.
Ambient
Home-Fix accessories are placed at bus stops to remind people of their great use, not only in public but also at home.
Direct Mailer
Mailers in the form of a pop-up bathroom, is sent with a sheet of stickers. The stickers include ridiculous items such as fans and extra hooks.
This allows recipients to customize the empty pop-up bathroom in whichever way they like.
