This is my latest project of “ASTEYA”, the Yoga Apparel website. This project is part of my Interactive Media Design program. Through the class, we designed and developed the branding concept of feminine sport apparel. We designed Logo, Brand Standard Manual, and Website. 

The style and concept are inspired by yoga posture, we used a lot of free flow element to represent the feminine feeling. As out brand goal is to inspire more people to practice yoga, clothing is the fuel that drives our movement.