AN UNOFFICIAL REBRANDING PROJECT FOR FRIDA.
Frida is an Egyptian company that offers multiple products in the field of hygiene, among the products offered by Air Fresheners. Through a study project, the product was chosen to Redesign the packaging in addition to the Logo to increase the product’s attractiveness and distinguish it in a way that targets newly married women during the second decade of the twenty-first century.
Frida is an Egyptian company that offers multiple products in the field of hygiene, among the products offered by Air Fresheners. Through a study project, the product was chosen to Redesign the packaging in addition to the Logo to increase the product’s attractiveness and distinguish it in a way that targets newly married women during the second decade of the twenty-first century.
Solution:
Due to the interest of the current generation in animation, different forms of packaging were designed that contain drawings of different environments that express each type of perfume, in addition to a nice feminine figure that represents the idea of diversity among the women of society.
Result:
Giving the product distinctive, attractive packaging that differs from other products, will lead to an increase in the purchasing desire of the product by the target group.
project from 1st semester of year four "Graphic design & Advertising" Dept
CREDITS:
Branding : Mahmoud Abd El-Aty
Illustrations,video & packaging : Mohamed Adel Abd El-salam
Posters : Mahmoud Hussein
School : Higher Institute of Applied arts 6th October Year : 2022-2023
Supervisor : Dr. Marwa El-Faramawy Assistant : Eng. Eman Alaa
