The name "Blu" is simple, catchy, and memorable, which is important for a brand that wants to stand out in a crowded market. The name also suggests a sense of calmness and relaxation, which aligns with the app's mission to make healthcare more accessible and convenient for young people.
The branding also uses bright and bold colors, including shades of blue and other complimentary colours which create a modern and youthful look and feel. This colour scheme is carried through to the app's user interface, which is designed to be intuitive and easy to use.
Blu's branding also emphasizes its commitment to personalized and inclusive telemedicine healthcare, which is especially important for a demographic that is often underserved by traditional healthcare providers. The app's marketing materials feature diverse and relatable images and messaging, which helps to build trust with potential users and positions Blu as a brand that understands and values their needs.
