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    According to Greek mythology, Selene, Artemis, and Hecate are the three female deities associated with the moon. Relying on the connection betwee… Read More
    According to Greek mythology, Selene, Artemis, and Hecate are the three female deities associated with the moon. Relying on the connection between femininity and the moon, I designed a visual identity for a jewelry brand that seeks to explore … fuck that! Let me be honest: This is an old project from my second year of college. I’ve since revisited it because I love the mark and the ligature. “Hey! I’m a graduate now, I’ve learned how to use grids&stuff, let me show you my impressive skills!” Of course, in order to improve my earlier work, I conducted new research and spent several days designing only the layout for the letterhead. This entire process was also an attempt to satisfy one of my design fetishes; I’ve always wanted to design a visual identity for a jewelry or fashion brand. Read Less
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According to Greek mythology, Selene, Artemis, and Hecate are the three female deities associated with the moon. Relying on the connection between femininity and the moon, I designed a visual identity for a jewelry brand that seeks to explore … fuck that!
 
Let me be honest: This is an old project from my second year of college. I’ve since revisited it because I love the mark and the ligature. “Hey! I’m a graduate now, I’ve learned how to use grids&stuff, let me show you my impressive skills!”
 
Of course, in order to improve my earlier work, I conducted new research and spent several days designing only the layout for the letterhead. This entire process was also an attempt to satisfy one of my design fetishes; I’ve always wanted to design a visual identity for a jewelry or fashion brand.