Moray Speyside Tourism, the Tourism Business Improvement District Company for the Moray & Speyside area of Scotland, required an identity that encouraged domestic and overseas tourists to visit the region.
Through various discussions with the Moray Speyside team we worked on the progression of the Moray Speyside Tourism brand into Visit Moray Speyside, a new and exciting direction for the initiative that successfully highlights key attractions on offer in the Moray Speyside area through the use of clean, clear visual language, bold palettes and striking art direction to ensure the identity could be enjoyed by people from all corners of the world.
The new visual identity focuses on the ideology of ‘putting Moray on the map’, through the subtle inclusion of the logo mark, formed from the ‘V’ and ‘O’ of ‘Visit Moray Speyside’ inspired by the globally recognised map-pin icon. In isolation the logo mark is successfully used to highlight key information or paired with confident art direction to create striking visuals that incorporate both the brand identity and the notable areas around the region.
