Philips Affinia Dry Iron
This iron was especially designed with rapid growing developing markets in mind, like India and Indonesia. Low-wattage engineering will not trip any fuses and make it suitable for rural areas where electrical power infrastructure is less robust. This project leveraged on the location of Singapore as an innovation hub and shows that good design does not need to cost a lot.
Philips Design is proud on its human-centric approach and it puts a lot of effort in creating products that don't destroy our world. Philips has created the EcoVision program more than a decade ago to reduce the total environmental impact of products and manufactoring processes. Its efforts have been recognized by membership to the Dow Jones Sustainabiliy index. Philips has joined global initiatives like the United Nations Global Compact, listing 10 universal principles.
Philips Design innovates by directly observing the needs of users with cross-functional teams and jointly translating these issues into real solutions.
Amazon - Reviews
"In some cases I prefer a dry iron to a steam iron and this one is really good, it is light and it is possible to iron between buttons on shirts. I would highly recommend this iron."
 
"I purchased this for an elderly relative who simply cannot stand ironing with steam irons. She loves it. I didnt think that dry irons were available anymore and was thrilled to find one for her."
 
"Very pleased with the iron. Heats up really fast and is light and easy to use when a steam iron is not required. I actually prefer a dry iron and would definitely recommend it."
 
 
Philips Design
Sonny Lim (Creative Lead)
Max La Rovere (Design Manager)
Tammo DeLigny (Creative Director)
Chin Boon Ang (Senior Designer CMF & Product Graphics)

I&D
D K Suresh (Lead Engineer)
Joo Pheng Toh (Project Manager)

Consumer Marketing Manager
IJsbrand van der Kloet

More information:
http://www.mea.philips.com/c/dry-iron/dry-iron-with-dynaglide-soleplate-gc160_07/prd/


Photo credits: Koninklijke Philips Electronics N.V.
Philips Affinia Dry Iron
139
3,550
3
Published:

Philips Affinia Dry Iron

Philips Affinia Dry Iron addresses the needs of people in developing nations by providing a well-designed Iron for an affordable price.
139
3,550
3
Published: