Objective? Feature a large selection of makeup at Real Canadian Superstore

Media? Name of cosmetic campaign / In-store signage

Solution? The dual meaning of this headline shows the ease of shopping for makeup AND the ease of creating a radiating look  

Objective? Feature Maybelline lipstick at Real Canadian Superstore

Media? Instagram

Solution? Copy "Are hue ready for this?" implies the large selection of colours  

Objective? Feature Covergirl foundation at Real Canadian Superstore

Media? Facebook

Solution? Word play "From blemishes to bad sleeps, we've got you covered" emphasizes the large selection of concealers

Objective? Feature makeup with SPF at Real Canadian Superstore

Media? Instagram

Solution? "SPF YEAH" wording shows the confidence that comes with wearing great makeup and being protected with SPF all in one product

Objective? Feature natural tone makeup at Real Canadian Superstore

Media? Facebook

Solution? Word play "Let's face it, if anyone can master the minimal makeup look, it's a natural like you" speaks about how these cosmetics complement a natural look while we give customers a compliment