Mailing labels are an important and subtle touch to add to your brand identity. They re-assure the receiver of your company's professionalism and can help to increase conversion rate - Customer recognition is everything!
The goal of this project was to create a 'return' label as well as 2 'to' labels - one with five lines and the other with 2 lines - one's usage dependant upon the receiver.
Starting with dark blue as the base and utilizing the yellow to highlight the company's address, I created a strong and bold 'return' label that is easily recognizable to those familiar with the brand; for those unfamiliar, Matt of all Media's brand will now be etched into their minds.
The 'to' label follows suite with the customer name taking precedence. The dotted line helps increase this focus and balance the overall space. Rounding the corners tone's down the harsh feel of a rectangle and really helps to match the brand by suggesting a more 'soothing' feel.
