Objective? Feature President's Choice new Holiday Insiders Collection
Media? Food and Drink Magazine print ad (Winter 2018 Issue)
Solution? Wrote headline and copy to help customers find fast and delicious foods for holiday entertaining. Word play switches the word "wishes" with "dishes".
Objective? Feature President's Choice new Holiday Insiders Collection
Media? Digital title on pc.ca website (December 2018)
Solution? Wrote headline and intro copy to help customers find fast and delicious foods that make holiday entertaining easy
Objective? Feature President's Choice new butter-infused turkey at Loblaws
Media? In-store signage (Thanksgiving and Holiday campaigns)
Media? In-store signage (Thanksgiving and Holiday campaigns)
Solution? Wrote fun headline to entice customers to try PC's new pre-buttered turkey
Objective? Feature President's Choice new Holiday Insiders Collection on a flyer app
Media? Video featured on Flipp app (December 2018)
Solution? Wrote headline for PC's Meringata to help customers find easy desserts for the holidays
Objective? Feature President's Choice new Holiday Insiders Collection in Loblaws stores
Media? Mini brochure and in-store signage (Winter 2018)
Solution? Wrote headlines and intro copy to help customers find easy solutions to prep for the holidays
