Heinz
Keeping to the simple concept and art direction as Heinz previous ads - playing around with the art direction of the tomato, e.g tomato shaped as a Heinz bottle or a sliced up tomato with the outline of the Heinz bottle. So this time, instead of using the tomatoes to convey a message, I used the actually product itself - the tomato sauce.

The whole concept of this ad, is how fun and enjoyable Heinz tomato sauce is. Its so irresistible, that it could possibly create a fight - so that is where the tag line “Food Fight” and “The fight of your life” comes to play. 

HEINZ
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765
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Published:

HEINZ

Keeping to the simple concept and art direction as Heinz previous ads - playing around with the art direction of the tomato, e.g tomato shaped as Read More
6
765
0
Published:

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