Royal Wedding Re-brand
Royal Wedding Re-BrandTake-Away Packaging
Design Bridge competition brief to reinterpret a category: choose a brand, product or service and
redesign it in a breakthrough way. The concept was to update the branding of the recent Royal Wedding.
Traditionally, Royal events have been commemorated on fine bone china, and have remained unchanged since the 18th century. However times have changed and the way we view the Royal family has altered. Instead of holding on to plates for years, we want to enjoy the event and then move on. To embody this idea and to bring the Royal Wedding up to date, the commemorative china has been replaced by contemporary take-away packaging.
The brand logos: the scroll takes influence from Royal Monograms and decorative typography, using the initials of William and Kate. The sapphire represents the stone of the engagement ring and is used to add an extra element on the packaging.

The packaging has been two colour screen printed. This method gives a slight offset to the design which mimics the printing seen on take-away boxes.
Royal Wedding Re-brand
17
1921
1
Published:

Royal Wedding Re-brand

Royal Wedding Re-Brand
17
1921
1
Published:

Tools

Adobe Illustrator
Adobe Photoshop

Creative Fields

Copyright Info

Attribution, No Derivatives

Read More