About the project
Relaxed, casual, elegant and timeless.
Jade is nature inspired fashion brand. The brand creates a base of natural fiber fabrics in understated natural shades and simple shapes, while not lacking interesting and quality executed details. The brand comes from the Netherlands.
The quality of fabrics is premium, pleasant to the skin and will stay in your closet for years to come. The main mission of the brand is create clothes that are comfortable, unique and feel like a cozy evening at home. You can see that feeling in the presentation itself. Still, Jade wants to remain a feminine, natural and premium brand that is still in the fashion industry. The clothes are stylish, comfortable and timeless. The brand's target audience is people 24 yo and over who are traveling, educated and like stability. The target audience does not like the mass market because after a couple of washings clothes no longer beautiful. It's easier to pay more, but to wear things for many years, which will not become obsolete.
Solution
Minimalistic, natural, modern, premium.
My main goal for this project was to combine sustainable, minimalistic and modern design that are going to align to brand's values. The colors were chosen based on nature: mountains, ocean, trees. The design remains premium and leaves a sense of quality clothing through the packaging and unique identity.
The project conveys a sense of tranquility, coziness and premium quality. A font was chosen for the logo that is elegant, feminine and bold, which shows that the thing is sustainable and will last for years to come. It also shows that the brand can be trusted for quality, convenience and value.
The photo style was chosen based on the brand values. The models in the frame are without makeup, naturally beautiful from nature. The photos were taken either in nature or at home, to show how comfortable the clothes are, as if you were at home. The colors are aged and tell us that the brand relates to nature, calm and innovative.
