Brand: Saffola Fittify

Saffola Fittify comes under DBU (Digital Business Unit) in Marico Ltd, Mumbai, India.

Brief: 

The idea was to create a set of designs which is very minimal yet easy to distinguish. Highlighting the important content on the Front of Pack with numerical values was most challenging. 

It is an healthy snack which can be eaten in any time of the day by any age group.

Saffola Fittify NUTS & TRAIL MIX has seven variants. 
They are Healthy Nut Mix, Healthy Chia Seeds, Healthy Sunflower Seeds, Healthy Pumpkin Seeds, Healthy Sunflower Seeds,Healthy Flax Seeds and Roasted Seed Mix.