RYAN SLACK is a New York based photographer. He shoots portrait, still-life and lifestyle for a wide variety of advertising and editorial clients including Loeffler Randall, Reebok and AYR. Fascinated by people and style, his extensive portfolio showcases beautiful and stunning images.
STUDIO NEWWORK was assigned to work on his brand identity system including logotype, stationery, and website. Our approach to this young photographer's branding was focused on clean typographic design without being too elegant. The color palette is bravely simple; Red on white to reflect vitality and energy of the photographer himself. The red logotype fits in a thick frame, and it gives a pop yet authentic impression.