IBM Smarter Planet
43526
3348
119
Published:
  • Add to Collection
  • About

    About

    Office collaborated with Ogilvy & Mather New York to create a visual vocabulary for IBM’s Smarter Planet campaign. Inspired by IBM’s vision to he… Read More
    Office collaborated with Ogilvy & Mather New York to create a visual vocabulary for IBM’s Smarter Planet campaign. Inspired by IBM’s vision to help solve the world’s biggest problems, and influenced by Paul Rand’s original design vision for the company, Office developed dozens of bold, iconic illustrations to help tell a series of stories. The icons appeared in print, outdoor, and digital ads around the globe, and are featured in a Disney EPCOT attraction. Read Less
    Published:
 photo: Dean Kaufman 
Office collaborated with Ogilvy & Mather New York to create a visual vocabulary for IBM’s Smarter Planet campaign. Inspired by IBM’s vision to help solve the world’s biggest problems, and influenced by Paul Rand’s original design vision for the company, Office developed dozens of bold, iconic illustrations to help tell a series of stories. The icons appeared in print, outdoor, and digital ads around the globe, and are featured in a Disney EPCOT attraction.
 
1097 17132
Featured On: 8/12/2015
2155 38655
Featured On: 5/22/2014
528 13424
Featured On: 5/1/2017
1517 29611
Featured On: 5/29/2014
View Complete Profile →