The Bose mobile experience is more than just another way to shop and get information on products. It’s a tailored experience specifically built for the Bose Customer and their lifestyle. This mobile experience is about creating, “the best of Bose” – providing all the information you need directly from Bose in the palm of your hand.
Consumers in the mobile space expect an experience which provides a richer color palette to take advantage of todays' smartphone resolution and can also express the vibrancy and excitement users want from their devices.
Innovative products are where the Bose experience begins. So to experience these products, lifestyle photography, beautiful product shots and intentional use of color are combined to create a desirable scenario that has both a rational appeal as well as an emotional appeal.
The Bose® corporate typeface is Bose Gothic, a customized version of Pill Gothic. It is a highly legible font, combining functional and humanist letterforms reflecting the brand essence of Bose. The consistent use of Bose Gothic establishes a unique look and feel, making Bose easily distinguishable from other companies.