The Calling - The Undeniable Passion of Driving
 
The latest Ford Focus campaign proves how irresistible it is to drive it. A TV spot introduces the phenomenon: at night, the Focus seduces and tempts drivers to drop everything and drive it. Viewers could also explore the story in deeper details at Ford’s Brand Channel, where web videos showed testimonials of people who had witnessed “the calling”.
TV Spot
Youtube Brandchannel
Testimonials for social content
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Ford Focus
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