BUH x OfF
Instead of branding, brand experience. Allure because it only lived for 3 days during the OfF Festival by Artur Rojek. We designed a series of BUH Pop Ups. we created a world that works on all the senses of the event participants – a fairy tale dedicated only to the 'here and now’. Sales zones, a chili out and an alternative space were bundled into one concept. We built a greenhouse buzzing with smoke and filled with cannabis. Instead of banners, logo performance – 80 dancers choreographed specifically for the BUH brand. We put our hearts into this project, taking traditional event sponsorship to a completely different level.
