The brief
To help build the Batiste brand by creating four new graphic identities and fragrances. This included packaging, website, and point of sale designs. All should fit in with the current range but have stand out shelf appeal.
My solution
With the knowledge and research that the Batiste dry shampoo bottles are hugely popular during the summer, particularly at festivals, I created four identities for the Batiste brand under the name ‘festival FRESH’.
The festival FRESH bottles reflect four different times of the day at a festival, by their name and colouring, as well as fragrances that match a festival atmosphere.
Each bottle has a full festival illustration wrap, which when placed to the others in the set, displays the complete picture. This looks striking on a shelf in a store, as well as encouraging the buyer to collect all four.
The website homepage
The festival FRESH website complements each bottle with the same colour schemes and typefaces.
From the homepage you can see a photo of each bottle which works as a hyperlink onto that specific bottles’ page. You also have the opportunity to like the festival FRESH Batiste brand on Facebook or follow them on Twitter.
I kept a simple layout on all aspects of the website so it is easy to follow and take in. I have used bright colours throughout to reflect Batiste’s fun and vibrant ethos.
Individual bottle pages
Each single bottle page include a large photo of the dry shampoo bottle and a short piece of text about why you should choose this particular dry shampoo.
Point of sale
I focused my point of sale for the festival FRESH bottles through internet advertisments as I felt with an audience of 16-24, the internet is the most popular and effective way of reaching out to a buyer.
I chose the cosmetic website Boots and YouTube advertisement spaces to display the festival FRESH ad banners as they relate to the product.
