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Nelson Global
Brand Identity // Web Design // Art Direction
Since 1939, Nelson Global has been the engineering and manufacturing force behind leading brands in essential industries in the United States and eventually, the world. As a new era of environmental focus unfolds, Nelson is more relevant than ever, delivering innovative solutions that help companies, and the planet, thrive.
Together we embarked on a journey to create a new striking new brand identity system, strong messaging platform, and a revolutionized digital presence to capture and solidify Nelson’s future-facing position as global partners to move you forward.
![brand Identity Design logo UI/UX Website Website Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b7273a160463021.63b50b8aba62e.gif)
![brand Identity Design logo UI/UX Website Website Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/040cf0160463021.63b50b8abbd8a.jpg)
![brand Identity Design logo UI/UX Website Website Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e22813160463021.63b50b8ab7c39.gif)
Subtle as it may be, the shift from Nelson Global Products to Nelson Global is powerful, a reflection of the company’s status as a partner helping companies navigate far more than just product manufacturing. From there, Nelson’s brand ethos is underpinned by a core identity that represents the intersection of their strengths: unique value-added manufacturing, a truly global network, and cutting-edge engineering sciences.
![brand Identity Design logo UI/UX Website Website Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c28a40160463021.63b50b8ab923d.jpg)
![brand Identity Design logo UI/UX Website Website Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9dbf52160463021.63b50b8ab5153.jpg)
![brand Identity Design logo UI/UX Website Website Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/17b011160463021.63b50b8ab67cf.jpg)
An engineering-inspired visual system drives Nelson’s digital presence, with iconography that builds on the logo’s design language to further express Nelson’s forward-thinking values and capabilities, from environmental responsibility to loyal partnership. Animated segments throughout the site are seamless and engaging, inviting interaction with key processes and differentiators for a user experience that mirrors the company’s drive to shape a dynamic future.
![brand Identity Design logo UI/UX Website Website Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bb6f95160463021.63b50d8d94b53.gif)
![brand Identity Design logo UI/UX Website Website Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d35499160463021.63b50d8d934d1.jpg)
![brand Identity Design logo UI/UX Website Website Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6e74e1160463021.63b602b0e47a9.gif)
![brand Identity Design logo UI/UX Website Website Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/84a72d160463021.63b602b0e569f.jpg)
![brand Identity Design logo UI/UX Website Website Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0bd801160463021.63b602b0e3a04.jpg)
A completely new digital presence called for a comprehensive re-architecting of content from the ground up to better show and tell the Nelson story. Extensive copywriting brought life to the company’s vast industry expertise and partner-focused success stories. Fluid site dynamics, compelling visuals, and messaging demonstrate Nelson's position as a sophisticated global leader, appealing to current and future partners, team members, and investors alike.
![brand Identity Design logo UI/UX Website Website Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a19408160463021.63b60b0933fc0.gif)
![brand Identity Design logo UI/UX Website Website Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/44f0af160463021.63b602b0e2b1b.jpg)
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![brand Identity Design logo UI/UX Website Website Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/273283160463021.63b60b0931256.jpg)
Brand Identity // Web Design // Art Direction
Studio: FINE // FE Development Lead: Avery Bibeau // Copywriting: Ko Ricker
Illustration + Print Rollout Support: Kelsey Perkins // Animation: Jarren Simmons
Clients: Nelson Global Partners
Illustration + Print Rollout Support: Kelsey Perkins // Animation: Jarren Simmons
Clients: Nelson Global Partners