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    The art direction represented not only the action of the athletes, but also the textural qualities for each of the sports.
Series of retail and event posters. They were designed and posted online for regions around the globe to access and print as needed. Athlete imagery combined with the tagline 'we are in motion', set the tone for branding efforts throughout the year. From this art direction other materials were also created including catalogs, postcards, and website graphics.