BRIEF
Communication Objective
To motivate people to continue their education in their professional fields and areas
of interest. Nowadays, it is easy for people to continue their education by means of
different tools such as: university degrees, free courses, books, articles, theses,
videos, and websites.
Problem
Costa Ricans sometimes believe that they will have a better future and be
guaranteed a successful job by simply getting a college degree. However, it is of
great importance for them to understand that their studying must never end. This
will help them to be innovative and comprehensive professionals.
Target Audience
Costa Rican teenagers and young adults with access to social media and digital
media in general.
Message Tone
The message should be direct and should motivate people to take action for their
own benefit.
