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R&H - Stationery & website for the bathing experts



Rügamer & Haas - Corporate design, business stationery and 
website for the bathing experts

The challenge
As part of the Creativraum team, the bathroom specialists decided to give their brand a new coat of paint after more than 20 years in business. The main element of the logo was to be retained as a link to Creativraum, but at the same time the brand was to be individually strengthened and uniformly modernized without scaring off the existing clientele.

The concept
In the Bauhaus-like word-image mark, the straight-lined typeface emphasizes the pragmatic craftsman character. In addition, the signet not only functions as a binding element "&" between the names of the two managing directors, but also takes up the tile from the Creativraumteam logo as a design element, thus ensuring recognition and assignability. The factual, attentive and clear tonality reflects in the interaction with the visual communication the claim to realize individual as well as high-quality solutions for the living area bathroom from one source.

The solution
Customized renovation of a traditional company. Together, we were able to create a brand that communicates its extensive range of services professionally yet approachably in a clear and concise manner. The tile element in the logo picks up on the existing clientele and builds trust by referring back to the well-known brand.



R&H - Stationery & website for the bathing experts
Published:

R&H - Stationery & website for the bathing experts

Published: