We collaborated with the lovely folk at 1stAvenueMachine to produce this series of TV ads for Midas, a tyre and auto repair business. The purpose was to create a series that seamlessly blended cinematic live-action footage and fluid graphics. The brand is built on the use of 3D rendered assets that have a 2D feel, so we created an environment that uses sketch and toon style materials in C4D.
The videos depict an aspirational journey that a family of characters embark on as they hit the road. The series then moves through the seasons as we follow different families across different cars and environments.
Client - Midas
Agency - 1stAvenueMachine
Directed - Morgan Harary
Live Action - 1stAvenueMachine
Design & Animation - Buff
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Here is a short montage from all three TV spots
Style Development
Animation development
Behind the Scenes
