Claremont 21 would like to develop its own brands to market firstly its own fruit and in future 3rd party fruit. Due to the range of quality that is produced in a natural crop it is felt appropriate to develop 2 brands
1. A high end brand representing the highest of quality (class 1 and 2 fruit) and demands a premium price
2. A value brand that is honest about its quality (class 3 fruit) but promises value to the customers at a reasonable price
The high end brand is destined for the supermarket and deli grocery stores and regional exports, with category competitive packaging and sophisticated art work etc. The Value brand is destined for the traditional vendor trade with packaging that still maintains quality and is market appropriate while being cost effective.
