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About

In a constantly-evolving market with established brands and aggressive commercial offers, our challenge while working with SFR – a telecoms leade… Read More
In a constantly-evolving market with established brands and aggressive commercial offers, our challenge while working with SFR – a telecoms leader in France – was to establish a strong positioning with ultra-visible and distinctive codes. To achieve this aim, we provided a new brand platform centered around the idea of simplicity: in mastering the power of digital, we advance better, quicker and further. We revitalized the challenger spirit of the brand, and implemented a confident, provocative tone of voice. Next, we developed more dynamic, impactful and flexible visual codes inspired by screen culture. The outcome: a new power carried by the coherence of the brand’s strategy and its codes. Agency: 4uatre + Royalties Head of strategy: Johanne Casagrande, Alexis Mourouvin Creative Direction & Art Direction: Camille Vincent, Sebastien Faure-LLorens Read Less
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Old Brand Territory
 
 
New Brand Territory
 
4uatre+Royalties