Videos for issue advocacy, events and digital media campaigns.
Opposition to the Affordable Care Act (ACA, Obamacare) explained as a rained out summer picnic. National Association of Manufacturers advocacy video 2009. See on On YouTube
National Association of Manufacturers (NAM.org) 2009 advocacy highlights
Manufacturers association video opposing Lead-Free Toys Act (H.R. 3473) which was incorporated into the Consumer Product Safety Improvement Act (CPSIA) sponsored by the Consumer Product Safety Commission (CPSC)
Video introduction of the new NAM.org website - February, 2009
Education on manufacturing. "How Steel Wire Baskets Are Made" is an example of the NAM's "Cool Stuff Being Made" series that explains the vital role of manufacturing in the U.S. Over 60 episodes are available on the NAM's YouTube channel.
AOL One Click audience segmentation strategy for AOL.com.Dividing the AOL home page into 4 unique, relevant websites: Youthful &Social, High Involvement, Family First and Less Involved.