About
Sikkim in East India, is a mountainous border state in the Himalayan foothills. It is bounded by China (Tibet), Nepal and Bhutan to its north, west and east respectively, with West Bengal forming its southern border. It is a place of great natural beauty. The steep, snow-capped mountains will take your breath away, not just figuratively because of the view, but also literally due to their altitude. Through its deep valleys flow two important rivers, rapidly in the north, getting somewhat sluggish in the south. Streams and waterfalls that will have you reaching out to your camera can be found at every turn of the winding ghat roads.
Apart from its natural beauty, Sikkim has much to offer. Monasteries offer you a glimpse of Tibetan Buddhist culture. The food, reflecting Tibetan and Nepali cultures, is great.
Problem
Although Sikkim is a state with rich cultural history and beautiful natural landscapes, but because of its large population and unforgiving terrain many of its inhabitants migrate to other regions to earn a better living.
The state also lacks a common identity which hinders the trust of potential tourists.
The state also lacks a common identity which hinders the trust of potential tourists.
Solution
Promoting tourism in to the state and providing incentives to local people to use the trademark would not only ensure authenticity but would also encourage them to remain in the business.
Providing them with the opportunity to make tourism a legitimate source of income, would not only increase their income and provide employment but also preserve the culture and traditions of the state.
Providing them with the opportunity to make tourism a legitimate source of income, would not only increase their income and provide employment but also preserve the culture and traditions of the state.
Patterns inspired by Lepcha weave
Icons/Symbols
Identity Design
Collaterals
Washroom Signage
Merchandise
