Lunga Storia is a Dutch fashion brand. This company, which is preparing to make innovations especially in men's clothing, will be a new venture! With 25 years of experience behind this exciting journey, Lunga Storia chose AdPrius for its corporate branding process and some fashion design advice.
We created an identity for Lunga Storia by conducting a complete branding study, from the logo design proposal to the marketing strategies. The main element of this identity we created was to act with the motto of “Chapter II”. In other words, they leave their first action and start a second action. While creating the brand identity, we produced the subtext of the phrase "Part II" based on the idea that "all actions taken after the first action are the second action". This is a philosophical and classy approach! We created a unique language in the middle of the postmodern age. In this way, we created a monochrome structure in the slogan and logo. The best move we made to increase "brand awareness" in logo design, which is kind of complementary to these, was the font we used. A strong font like Gotham, Bourbon Grotesque leaves a lasting impression on the end user's impression. While the phrase "II" in the logo creates a meaning on its own, we also eliminate the problem of the brand's emblem-pattern relationship.
