Select examples of my Print, Radio, Television, and Outdoor advertising projects from the National Association of Manufacturers (NAM.org), Pepsi, Choice Hotels, and Heinz.
Print ad to create awareness of EPA overregulation. Politico, October 12, 2010
Print ad detailing the impact of the deepwater drilling ban. September 16, 2010
Radio advertisement thanking Senator Joe Manchin for opposing EPA overregulation. Aired 2010 by The National Association of Manufacturers (NAM.org)
"Vote for Jobs, Not Higher Energy Taxes" Television spot that drove the public to contact Congress to stop potential legislation for higher energy taxes. Aired in September and October, 2010
Television spot to create awareness of the harmful impact of the proposed Waxman-Markey Cap & Trade energy legislation. Aired August and September, 2009
Print advertisement to create awareness of NAM’s annual manufacturing summit, June 1, 2011
Print ad to create awareness of new NAM.org branding. February 22, 2010
Choice Hotels TV Spot - I've Been EveryWhere Man - 2006 This TV spot uses the popular Johnny Cash song to reinforce that Choice Hotels has more than 6,000 mid-scale hotels, representing more than 490,000 rooms, in the United States and more than 35 countries
Television spot created while I was brand manager at H.J. Heinz.The spot communicates the re-launch of the Ore-Ida frozen potato brand. Key communication points include the improved “crunch” of the potatoes, resealable packaging and new packaging graphics. This spot aired on national television in 2001.
Pepsi Smash concert series featuring John Legend. Premier panel billboard.Richmond, July, 2008.
Pepsi Smash concert series featuring John Legend. Bus advertising billboard. Richmond, July, 2008.
Poppers Jalapeno Frozen Snack Print Advertisement and Coupon in Sunday Newspaper Food Section Heinz Frozen Foods, 2002.
Sierra Mist print ad. Philadelphia Inquirer. 2008.