Words can be weapons.
Advertising Agency:Ogilvy & Mather, Beijing, China
Creative Director:Graham Fink, Juggi Ramakrishnan, Wilson Chow, Doug Schiff, Xingsheng Qi
Art Director:Yong Xie, Xiaodong Xiao, Hidden Foo,Soonguan Poh, Jason Wang,Fei Wang, Morris Ku
Graphic Designer:Hidden Foo
Copywriter:Guilin Bo, Chuyu Li, Juggi Ramakrishnan

Shockingly tragic acts of youth violence are on the rise in China. An even lesser known finding is that in China, childhood verbal abuse has a strong link to adolescent delinquency.

The Center for Psychological Research, Shenyang and Ogilvy & Mather, Beijing have joined hands to launch a creative campaign that raises Chinese public awareness of the serious and detrimental effects of verbal abuse.

Visit www.wordscanbeweapons.com
Words can be weapons.