Aya El-Gendy's profile

ICM Capital | Visual Branding

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ICM Capital, which has been recently acquired by Al Qamra Holding, is a group of enterprises specializing in Renewable Energy: Solar, Wind, green hydrogen, and blue hydrogen. Under the energy crisis and the ever-growing impact of climate change with the high demand for alternative resources, several companies are turning to or investing in renewable energy. The Group's management aspires to invest in renewable energy as it is one of the leading technological fields in the modern era.


The logo mark is line-based typography of the company's initial letters, each letter refers to a natural energy resource. The reason why we used lines is that lines are the most geometric shapes seen in nature, hence, lines and lines directions have a close connection with human perception, It's not hard to understand what lines indicate.


ICM Capital | Visual Branding
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ICM Capital | Visual Branding

Published: