Why Fly Southwest
When Southwest aquired AirTran, it meant that for the first time in history they would be flying in and out of Atlanta. This also meant we needed to educate Atlantans about why Southwest Airlines is the coolest brand in the sky. To do this, we concepted, designed and executed this fun, interactive microsite. The site features creative, interactive modules that allow users to experience all of the things that make Southwest the exception to the rule when it comes to air travel.