Rojito™
'Rojito' (reddish) was born from the idea of taking a 100-year-old Spanish custom to the United States. 'Tinto de verano' was created in Córdoba, in the south of Spain. The drink was a spritzer made of red wine with a splash of lemon. Quality, freshness, and authenticity go hand in hand in just one sip.
This wine spritzer became wildly popular throughout Spain. The tradition continues today, where 'Rojito' is a household name that evokes the cool and refreshing feeling of relaxing with friends under the Spanish sun.
The Brand
The underlying concept of the 'Rojito' brand logomark is based on visual metaphors inspired by our brand attributes:
· OLD-SPANISH
· MEDITERRANEAN
· BOLD
· ELEGANT
· SOPHISTICATED
· CLEAN
Premium Spanish Wine
Because of its unique geography, climate and soil. Spain has a booming wine industry with unprecedented quality, diversity and value.
Natural Lemon: Lemon is an authentic Mediterranean nutritional treasure. It provides us with vitamins, eliminates toxins, and is a powerful bactericide.
Tempranillo Grape: This is the dominant red grape in Rioja, which was Spain’s first wine region to become a household name. Spain’s top red wines are made with this type of grape.
Get Social
The tradition continues today, where 'Rojito' is a household name that evokes the cool and refreshing feeling of relaxing with friends under the Spanish sun.
The sparkling character of 'Rojito' combined with the balanced tempranillo wine and that citrus touch of our Mediterranean orchards makes it the perfect accompaniment all for those special get-togethers and meetings with family and friends.
Recyclable: Our can bring the authentic experience of Spanish beaches, where vendors walk around the sands beach to offer 'tinto de verano'. They are also portable, environmentally friendly, and easily chilled.
